Client’s Goals

To refresh an outdated visual identity and create the image of a trustworthy, respectable digital service. To design a brand that resonates with a younger audience — bloggers and scouts. To creatively interpret the metaphor of a “polyana” (a blooming field) — a space for flourishing collaborations, where each “flower” has the chance to grow and evolve.

Project Task

To develop a new identity and website that: • Conveys a sense of reliability and cutting-edge technology • Uses the metaphor of blooming to communicate growth and the search for the “perfect flower” for each brand • Balances B2B-level trust with B2C-level creativity

Our Solution

We developed a full brand identity and website. The Polyana logo is a metaphor for a flower made of “petals” which symbolize people. It’s visually reserved yet naturally blends into a playful design system. The color palette is bold, juicy, and expressive — it radiates creative freedom and youthful energy. We expanded the blooming metaphor: the unfolding bud elements symbolize a blogger’s journey — from the first petals to full bloom, in harmony and synergy with the brand. The visual language captures a “field” of opportunities — a space for boundless creativity.