Biiper is a US startup that has developed a compact communication device for places where mobile networks don’t work. Attached magnetically to a smartphone, it supports communication in remote areas, at crowded events, and during power outages.
Client’s Goals
Introduce a new high-tech product to a broad audience and clearly explain its value. The brand should inspire trust, stand for reliable communication, and be relevant not only in emergencies but also during travel, festivals, and other scenarios outside mobile network coverage.
Project Task
Develop a logo, visual identity, and website for an off-grid communication device. The visual system should make complex technology easy to understand, emphasize the product’s mobility, and unify the brand’s communication across all digital and physical touchpoints.
Our Solution
We built the identity around the idea of a signal overcoming distance. At the heart of the visual system is a metaphor of space seemingly contracting into a single point, allowing the signal to pass through and helping people find each other where mobile networks cannot reach. Bright signal orange ensures visibility and references life jackets and emergency beacons. Oversized typography, flexible dot graphics, and dynamic animation convey movement and the energy of connection. Based on this system, we created a website, interface elements, and branded materials that clearly show the product’s capabilities while keeping Biiper recognizable in any format.
