Baku Caviar is the world’s first sustainable Caspian caviar brand. For every tin sold, ten sturgeon are released back into the Caspian Sea. This is luxury rooted in care for nature, where sustainability and premium quality go hand in hand.
Client’s Goals
Launch the brand internationally with a focus on the product’s sustainability and unique origin. The brand needed a new visual language capable of communicating its values to a new audience.
Project Task
Refresh the visual identity, design key brand applications, and create a brand guide that reflects the brand’s cultural heritage and environmental mission while emphasizing its premium positioning.
Our Solution
We created an identity that brings together traditional and contemporary aesthetics. We removed excessive ornamentation from the logo and subtly integrated a caviar pearl into the letter ‘K’ as an indirect nod to the product. The deep navy, gold, and caviar-inspired palette evokes evening attire, refined taste, and premium quality. Graphic patterns based on caviar pearls and young sturgeon serve as a visual reminder of the brand’s environmental mission. The concept presented in the case study was not the final direction chosen by the client. After delivering the approved identity and its applications, we further developed our own version, making it more concise and aligned with contemporary luxury branding. The result balances tradition and modernity, luxury and responsibility, cultural heritage and a global visual language.
