VLC is a skincare brand entering the beauty market. Its concept embodies the atmosphere of Valencia—a sunlit, coastal, southern city. The brand name is derived from the Valencia airport code, VLC, while the slogan Shine& Shine reflects its philosophy: to radiate beauty on the outside, mirroring the glow that comes from within.
Client’s Goals
Establish a premium yet natural brand identity; Develop branding that conveys a warm, southern, sunlit vibe; Respect cultural nuances: avoid imagery of exposed body parts except for the face and hands
Project Task
Create an identity and visual style that: ● Merge the aesthetics of nature, radiance, and purity ● Evoke a sense of ease and relaxation ● Integrate key symbols: Eye (a captivating, magnetic gaze) Boat (connection to the sea and southern spirit) Glow (a reflection of skincare that enhances natural beauty)
Our Solution
We designed a concise yet layered brand identity. The logo fuses the forms of a boat and an eye, capturing both depth and the lightness of a sea breeze. The color palette blends warm sunlit and marine tones, reflecting the atmosphere of Valencia. The identity strikes a balance between premium elegance and natural beauty, creating an alluring, effortless aesthetic that conveys freedom, lightness, and an organic glow.
See you soon
