Neva Financial Solutions is a provider of international payment services operating in compliance with Russian legislation. The company focuses primarily on transfers between Russia and China, as well as other countries with restricted financial interactions. The service specializes in payments for goods and raw materials, rather than receiving funds.
Client’s Goals
Create a user-friendly and trustworthy visual identity from scratch. Reflect the connection to the name “Neva” through the metaphor of a river — movement, flow, continuity. Convey a sense of reliability, legality, and technological precision. Develop a B2B-oriented website that is clear, easy to navigate, and free from visual clutter.
Project Task
Develop a visual identity and website which reflects the brand’s central metaphor: money transfers as an endless, seamless flow. The design should be clean, restrained, and instantly recognizable — without falling into dated fintech tropes from the 2010s or evoking any crypto-scam aesthetics. The identity needs to communicate trust, transparency, and the security of large-scale financial transactions.
Our Solution
The brand’s core metaphor — a continuous flow of money — was inspired by the Neva River. We found a way to translate the client’s idea of a “river of money” into a visual concept that’s clean, stylish, and meaningful: The logo captures the money movement from point A to point B: two minimalist dots connected by a flowing line. The identity features light blue streams carrying small coin-like shapes — a signature visual element that represents transactions in motion. The entire visual system is designed to stay out of the way, evoking transparency, security, and speed without distracting from the product’s core function. The website is clear and focused — no abstract metaphysics, just trust and precision. We also embedded the idea of crypto-based solutions as one of the supported payment channels.
See you soon
