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l O K O T O
The synergy of four designers - LOKOTO project https://lokoto.net/ Lena Anikeeva, as a founder and designer, came up with and drew the clothing brand, Sergey Gurov, as one of the best graphic designers, was inspired by the brand's image and created a style that was not typically warm for a futuristic stream. Evgeny Kuzmin and Lena Anikeeva artdirected Anna Naumenko in the Web direction. The sign symbolizes three "O" in the name, and the white color is like milk, which in sound and sense is similar to LOKOTO - clean, minimalistic, ideal image in the design.

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