Client’s Goals

Establish a more premium and modern brand identity to distinct a project from competitors

Project Task

Create a minimal techno image that is fashionable, minimalist, and slightly daring

Our Solution

We designed a new logo with a slash (M/M) to refresh it without resembling the well-known candy brand M&M's. The spinning top was kept as a symbol from the previous branding to represent the continuous and dynamic process of event production. Sound design by Anna Fruit was integrated into the website: different user actions are accompanied by different sounds. Such an extraordinary solution emphasized the brand uniqueness