Client’s Goals

Modernize the brand and increase the appeal to a young audience, while maintaining its recognizability

Project Task

Refresh the brand to make it relevant and appealing for today's fashion-forward children and their parents

Our Solution

Redesigned the logo to be softer and more minimalistic, while maintaining continuity with the previous design, and introduced a modular illustration system to create engaging visual communications. Such a solution allows you to create new illustrations in a single design system and maintain a consistent style